Stories in Ink & Indigo

Lal Kothii by Anuja a brand that is more than just clothing. It is a tribute to heritage, an ode to craftsmanship, and a platform for artisans who breathe life into every piece we create.

Handcrafted, Not Mass-Produced

Unlike factory-made garments, every piece is created at home, by hand, with extra care and attention. Our skilled women Karigars and tailor masters put their heart into every stitch, ensuring that what you wear is not just a garment but a labor of love.

We believe in slow fashion, which means we create only when you place an order. This ensures that there is zero fabric waste, making our process gentle on our precious Mother Earth.

Yes, you may find us on the premium side, but that’s because we don’t cut corners. We don’t mass-produce; we craft. We don’t compromise on quality; we cherish it.